Our brand DNA is "Love City Life". Love City Life is a new era in the Eden story. It's about offering people the best of our cities and city living through our hotels. In other words, it's about sharing our passion for our cities with our guests. With close links to every one of our cities, Eden has always been about loving life in the city. That's why we have introduced Eden City Hotels and our slogan Love City Life, as well as many other initiatives.