ACQUISITION HAMPSHIRE HOSPITALITY & LEISURE BY EDEN HOTEL GROUP

Amsterdam, June 28, 2011 - Eden Hotel Group (Eden) has acquired Hampshire Hospitality & Leisure (Hampshire) per June 24, 2011. Having incorporated both companies, the hotel operation and franchise companies continue their business under the brand of Hampshire Hospitality. By this acquisition one of the top five Benelux hotelcompanies will be realised, offering 118 (franchise) hotels. The 24 owned operations generate a gross revenue of EUR 90 million and employing over 1.000 employees. The executive office will be located in Amsterdam. The executive team of Hampshire Hospitality will be headed by Chief Executive Officer Etienne J.A. Verkerk. The former Eden CEO Léon D.H. Dijkstra will be joining the Supervisory Board of Hampshire Hospitality.

“We are very happy by joining forces of Eden and Hampshire. The two Dutch based companies offer tremendous opportunities for solid future growth. Starting off with a period of integration and consolidation, Hampshire Hospitality will focus on further development and acquisition of hotel companies in the Benelux and western Germany, by new franchise contracts and owned operations, in order to offer maximum hospitality to guests and bookers”, according to CEO Etienne J.A. Verkerk.

“Hampshire and Eden operate in a branch in which consolidation, market segmentation and optimalisation of distribution are becoming increasingly important. Scale enlargement is one of the key factors for the long term development of mid size hotel operating and franchise companies”, says Léon D.H. Dijkstra. The Executive team of Hampshire Hospitality will be chaired by CEO Etienne J.A. Verkerk and will be located in Amsterdam. Léon D.H. Dijkstra resigns as CEO of the Eden Hotel Group and joins the Supervisory Board of Hampshire Hospitality. The new Supervisory Board further consists of Mr Jan ten Kate (chairman), Mr Thomas A.H. Bas, Mr Sjoerd Dijkstra and Mr Ferry Houterman.

Corporate identity
Hampshire Hospitality possesses 4 brands. The brand name for 4 star plus hotels and 4 star properties with high level service is called “Hampshire Eden”. The brand name for 3- and 4 star properties remains “Hampshire Hotel” and for premium class hotels with a strong identity the soft branded “Hampshire Classic” remains. The brand “Historic Hotels of the Benelux” is available for private owners of hotels located in historic buildings who want to benefit of the marketing services.

Employees
The acquisition will have no negative consequences for employees. The employees will experience benefits with the acquisition of Eden and Hampshire like new career opportunities. At a central level the combined companies will offer sufficient critical mass to attract the best professionals in the market. This will further strengthen our distinctive market position.

Hampshire Hospitality is the result of merger between the hotel operating and franchise company of Eden Hotel Group and Hampshire Hospitality & Leisure. Together 118 hotels form Hampshire Hospitality of which 24 hotels are owned. The hotel group hosts four (sub) brand names: the premium brand ‘Hampshire Eden’, the superior first ‘Hampshire Hotels’ and the soft branded ‘Hampshire Classic’ for premium properties with a strong own identity. ‘Historic Hotels of the Benelux’ offers marketing services to hotels located in historic buildings.

For all hotels joining Hampshire Hospitality please visit:

www.edenhotelgroup.com
www.hampshire-hotels.com
www.historichotels.nl